We are

a lifestyle brand for the everyday rider

About Us

Established in 2013, Pedal bikes began with offering affordable recreational bikes. Today, our bikes continue to be dreamt up by a team of bike experts, all designed to ride great and look great. From cruiser bikes, kids bikes to electric bikes, we offer a wide range of bikes inclusive to all types of bike riding!

We offer functional bikes that do the job well, and still come in at the best price. Pedal bikes are for riders who don’t want to spend a lot of money to get riding, and won’t risk bad style or poor quality.

Our History

2007
99 Bikes’ founder Matt Turner opens the first 99 Bikes shop in Milton
2013
Pedal Bikes was created as 99 Bikes’ own brand. In mid 2013, the first shipment arrives in Australia!
Mid 2013
First bikes arrive in Australia! Need some work, but customers love them!
Late 2014
“Pedal Heist” brand campaign created for customers to steal bikes for themselves
Mid 2016
Pedal hits first milestone with 10,000 bikes sold
Late 2016
Pedal launches kids bike range and they arrive just in time for Christmas!
Early 2019
Pedal hits major milestone of selling over 50,000 units
Mid 2020
Pedal bikes land in New Zealand
Late 2020
Pedal launches electric bikes
Mid 2021
Pedal hits second major milestone of selling over 100,000 units
Late 2021
The Pedal Brand Team expands with a headcount of 5 support team members driving the brand’s expansion
Late 2022
Pedal continues to grow electric bike range with mid-drive electric bikes including the Pedal Packer, Pedal Falcon & Pedal Lynx
Fin Year 2023
Pedal sold more e-bikes than any other brand, at 32% of 99 Bike’s total units
Fin Year 2024
Total of over 45,000 bikes sold in Australia in a single calendar year
2024 IBD Launch
Pedal grows with key ebike lines into independent stores around Australia

Our brand is dedicated to get more people riding bikes by providing

stylish, affordable
& great value bikes

Why choose
a Pedal Bike?

Our brand is dedicated to get more people riding bikes by providing stylish,
affordable and great value bikes.

Our bikes are built for the budget conscious. Great bang for buck, designed to ride great.
Our bikes are designed with the modern bike-rider in mind. We like to think they are a fashion statement and come in great looking colours, simplistic modern designs with class and an edge.

With a wide range of products from kids bikes to electric bikes, our bikes are for everyone. You don’t have to be a cyclist to ride our bikes.

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Our bikes are designed for maximum safety and reliability, built to the highest standards to meet Australia’s stringent safety regulations.

We care about you and your riding experience and that’s why our Pedal Bike frames are warrantied for life* from manufacturing defects in materials and/or workmanship.

Most of our frames are warrantied for a maximum combined (weight of rider & any carried goods) weight of 100kgs. Some frames do vary, to be sure please check the indiviudal specifications.

*Lifetime is defined as up to 10 years.

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